As reported in the Hollywood Reporter, Hollywood still hopes to shake off early symptoms, but there is spreading concern that the summer box office will be plagued by a nasty case of sequelitis.
And check this out, Studios have planted 11 sequels or franchise reboots in the fertile May-August span, up from nine last summer and seven from the 2008 season. It's almost to a point where audiences are becoming a bit underwhelmed with what has come out so far, with seasonal box offices hitting double-digit margins. Think of it like a drug overdose!
The next sequel set to hit multiplexes is Disney/Pixar's Toy Story 3, which nobody expects to have any difficulty generating impressive box office when it opens June 18. "The interest is immense," Disney distribution topper Chuck Viane said.
The true test of the moviegoers will come on June 30th when Summit Entertainment sends out the "Twilight" three-quel, "Eclipse." All signs point to enormous interest among the fanged franchise's young fan base. But will it survive?!
"There very well could be some burnout with moviegoers, who are looking for something new and fresh," a top studio executive lamented Tuesday.
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