According to the Hollywood Reporter, after months of negotiations, Universal has acquired the rights to the iconic Mattel toy to make a live-action feature. Hollywood screens are usually populated by Barbies, but now the real Barbie is on her way to the big screen.
Laurence Mark, whose credits include Jerry Maguire and Julie & Julia, is producing.
Barbie, celebrating her 50th anniversary as one of the top toy brands in the world, has never been adapted into a live-action film, though not for Hollywood's lack of trying. Mattel has been extremely protective of the toy, which has generated billions of dollars, wanting nothing to tarnish the polished image. Columbia has entered into negotiations to pick up He-Man, another Mattel property.
It is unclear how the toy will translate. Barbie's full name is Barbara Millicent Roberts; is sometimes a high school teen, but at times a pilot, military officer, teacher or astronaut; drives a slew of cars; dates a man named Ken; and has friends straight out of a United Colors of Benetton ad.
A couple names have been thrown around to see who would play the live-action Barbie some of these include, Anna Faris, Zoe Saldana, Heather Graham, Blake Lively, and Taylor Swift. This should be real interesting how this turns out. I can just see it now, the theaters packed with hyper, little girls.
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